Social media for the South African food and wine industry






Founded in 2011, The Squashed Tomato provides clients within the South African food and wine industry with the edge to succeed in the world of social media. After identifying a gap for companies that have neither the time nor the resources to be active in social media on a daily basis, we decided to establish a business that would meet this demand.
The most effective and powerful marketing tool available is undeniably word of mouth. Unfortunately, it is also the most unpredictable and marketers are unable to have any direct control over its power. Social media channels offer the easiest and most efficient way of accessing and staying in touch with your target market.
Being active on social media platforms takes time, effort, resources and experience – luxuries that most companies simply do not readily have at their disposal.The Squashed Tomato offers comprehensive social media management and consulting services for your business to remain socially active. Our strategic approach ensures that your brand enjoys every available opportunity.
The Squashed Tomato offers standard and custom-design package options, ensuring that you will find the one best suited to your business. We offer a free initial consultation, working with you to identify your specific requirements and designing a social media strategy to meet your business goals. We also offer a number of ad hoc writing services.